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2009 on the web – some retrospectives
As we glide gracefully out of the noughties, here are some of the best retrospectives of the past year on the web. A big year for Twitter BBC News has a nice summary of the year on Twitter, looking at...
View ArticleCreating a dynamite campaign
Today I found myself in the opulent surroundings of Edinburgh’s Balmoral Hotel for a breakfast seminar, run by Precedent, on creating dynamite campaigns. The following are some of my notes. The seminar...
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Youth Parliament Elections campaign – a social media case study
Campaign graphic Later this week I’ll be attending a national awards ceremony, at which one of our campaigns has been nominated for an award. ** UPDATE – we won! ** Edinburgh’s 2009 Scottish Youth...
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Final accolade for Youth Parliament elections campaign
Our highly successful social media campaign to promote the Scottish Youth Parliament elections in 2009 has won a final accolade – this time, at our internal achievement awards ceremony, where we were...
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Social Media awards for revamped youth parliament campaign
Last year we won a number of accolades for our use of social media to promote the 2009 Scottish Youth Parliament elections. I blogged at the time that we would be ramping up our efforts for the 2011...
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Getting social media right (or, how NOT to do Facebook)
We've come a long way already How far we’ve come. Not that long ago, many of us felt like we faced an insurmountable brick wall. Social media remained a black art in so many organisations –...
View Article5 things to leave out of a social media proposal
In my organisation, staff are normally asked to write a short proposal before they can set up an official social media account. This works quite well – it means they have to think about all the pros...
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Facebook in the public sector – lunchtime digest
Today I’m reporting from an event in Glasgow exploring the use of Facebook in the public sector. Organised by Public Sector Customer Services Forum and Comms2point0, the event is enjoying an impressive...
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A Facebook dilemma – one account or two?
I’ve been wrestling with a problem for ages now, and despite several discussions and debates, still haven’t reached a conclusion. The problem can be summed up as follows: Should you use your existing...
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6 social media pitfalls, and how to avoid them
Last week I ran a couple of social media sessions at the annual Scottish Housing and Support Conference (SHASC) in Edinburgh. It was a joint effort alongside Louise Sutherland and Lauren Kobilnyk from...
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